Convictive Communication and Persuasive Communication

the relationship of wtc with communication apprehension and self-perceived communication competene in english and persian context

بیشتر تحقیقات پیشین در زمینه تمایل به برقراری ارتباط به رابطه آن با عوامل فردی چون سن، جنس، نوع شخصیت و... صورت گرفته است. در صورتی که مطالعات کمتری به بررسی رابطه تمایل به برقراری ارتباط زبان آموزان فارسی زبان با ترس از برقراری ارتباط و توانش خود ادراکانه آنها در برقراری ارتباط در محیط فارسی و انگلیسی انجام شده است. بر اساس نظریه الیس (2008) تمایل به برقراری ارتباط جایگاه مهمی در زمینه آموزش م...

Changing attitudes through persuasive communication.

Nurses are uniquely placed to provide effective health education with the aim of promoting attitude and behavioural change. This article explores the literature relating to attitude formation, attitude change and the nature of persuasive communication, and identifies specific strategies that will be useful to all nurses.

Context and Identification in Persuasive Mass Communication

In this experiment, participants were presented with a prosocial message modeled from modern public health campaigns. Although the message was kept identical, the context of the message was experimentally manipulated to represent either a viral user-generated video or a government-sponsored public service announcement. The data provided evidence of an indirect relationship between media context...

Metaphor and Persuasive Communication: A Multifunctional Approach

Metaphors are pervasive in both mass communication and interpersonal exchanges and can play an important role in persuasion. Metaphor serves multiple functions in persuasive communication, and the effect of metaphor on persuasion is potentially mediated by multiple psychological process mechanisms. Nevertheless, we propose that past and future research in this area can be organized or grouped i...

Behavior change following a persuasive communication.